How do Facebook ‘Like’ scams reach thousands of users?

If you look, you will find countless Facebook pages that have hundreds of thousands of likes and comments. But are these real? Some of the posts invite people to write a comment to see what happens. But predictably, nothing happens and this is all part of a large-scale Facebook scam.

These ‘stories’ then appear on newsfeeds and begin to resemble spam. The most common modus operandi for such Facebook scams is to attract people by getting their sympathy. This is easily achieved with images of sick children, wounded animals or details about some charitable organization.

How the scam functions
A page is created with a sympathetic message or an amusing anecdote to attract attention. The post is then shared publicly and people are called to perform actions like ‘like the page’, ‘comment’ or ‘share the page’. The next step posts the page on similar nefarious groups and spreads to hundreds of thousands of people via their newsfeed.

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Once a page has garnered thousands of likes/comments, it is put up for sale. Someone who wishes to acquire the exposure of the page can purchase it and potentially misuse it. Certain details of the page can also be modified for malicious purposes. In this manner, anyone can get their hands on pages with high edge ranks to spam thousands of people, even though they may have the best anti-spam software. Such scams can spread propaganda, increase likes/comments, market something or even fool people into giving money or information.

Edge Rank and how it can be misused
The reason why parties resort to this trick is the money that can be gained via the ‘Facebook Like algorithm’. As a post gets increased comments/likes, its visibility rises. This page is then displayed to a greater number of people and this is beneficial to marketers in the short term and the long term.

This algorithm devised by Facebook functions on a platform known as Edge Rank. This is simply the score of a page based on various parameters and this score determines how useful the page actually is. In turn, this decides how many people will view the page. A higher edge rank allows a page to be displayed to more people in their newsfeed. Various factors that come into play here are affinity (closeness with the person), weight (embedded video or a link) and the time decay (relevance).

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Unfortunately, there are many parties out there that misuse this platform. A high edge rank can be used to enhance brand exposure but it can also be used to bombard Facebook users with random messages and promotions that they are not interested in. Scammers also use this method to reach as many people as possible. All this has led to a process known as ‘Like buying’. This refers to the sale of Facebook fan pages and a simple Google search validates this.

Awareness about this technique and other Facebook scams is useful. ‘Like buying’ is quite a common occurrence and it can be misused in several ways. We recommend that you do not fall for manipulative messages or images that ask you for comments or likes.

Rahul Thadani

Rahul Thadani

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Aaron
Aaron
7 years ago

true…..
facebook must regulate it’s size

Aaron
Aaron
7 years ago

i meant Site

Saumya
Saumya
7 years ago

I have seen thousands of like scams…
Facebook must improve 🙁

kailash
kailash
7 years ago

very useful post. deserves wide attention. should be put on face book pages as well.

Devesh Das
Devesh Das
7 years ago

Very useful post. Thank you very much. Recently I also received posts like this from friends, such like this page and write 77 , see what happens. I did , nothing happened. Now I know what these posts are. I will inform my friends.

hanington
hanington
7 years ago

Thanks 4 the info, i once noticed these pages but i never cared, i better be carefull now coz i know.

rajul saxena
rajul saxena
7 years ago

thanks its really always informative to read your posts

rajesh grewal
rajesh grewal
7 years ago

it is very useful post for those people who share and like these type of pages………

RAJENDRA
RAJENDRA
7 years ago

THE FUN IS IF YOU LIKE AND WRITE SOMETHING NOTHING HAPPENS …..

PK
PK
7 years ago

this is very useful information
people should avoid liking this kind of scams !!

narendra panjwani
narendra panjwani
7 years ago

Thank you, this is useful info. I did not know this, but now that i do,
I’ll avoid pressing like yes/no buttons on Fbook, but also perhaps other websites.

Vysakh
Vysakh
7 years ago

very useful post..

santanu dutt
santanu dutt
7 years ago

Thanks to Quick heal. Today i have received such a message from a madam of school of our locality who is my fb friend. But i did not click LIKE . thus i am saved from scam.Now a days it has become difficult if a person do not use anti virus like QUICK HEAL which is extra ordinary as it has research of daily scams and malwares.Thus i am saved.

santanu dutt
santanu dutt
7 years ago

thans tro QUICK HEAL team for such information.

AjinKs
AjinKs
7 years ago

Thanks for the info. . . This is just like google sms channels, they also get more subscribers for their channel & sale it. . .

mk
mk
7 years ago

kudos quick heal team. A true effort of an anti-virus. team.A good job done for creating awareness. Can FB not publish similar alert on its pages. It will help people and FB as wel as its matter of prestige for FB

Sandeep
Sandeep
7 years ago

Thanks Quickheal….

mukesh mehta
mukesh mehta
7 years ago

i appreciate that you QH is making an effort to connect to all user / customers by sending information about the scams and unhealthy practices used in IT industries regularly to make us aware.. All users need to know this is going to happen as everyone wants to market their products and expose others weak side. Now important is QH maintains ethical standards, creates robust programmes, updates with more reasearch time on the HOW to keep the USER / Clients Safe. Viruses,Hacking of site, Spiders, many more dirt is left on internet,Algorithms are created by fellow programmers who uses their… Read more »

Ketan Bhatt
Ketan Bhatt
7 years ago

very useful post.
Thanks to Quick heal.

arun
arun
7 years ago

i get an impression 4m this article and decides not to fall a prey to advertisements.

tt
tt
7 years ago

I am glad for using Quick heal, it not only protects your system, it also informs you.

SD Aryal
SD Aryal
7 years ago

Very useful information, we must aware.

suvechchha roy
suvechchha roy
7 years ago

i think its great to use quickheal antivirus software coz it awares us abt every danger like dis LIKE SCAMS. thank you quic heal for awaring us and helping us to stop all these things.

aditya
aditya
7 years ago

facebok must look after these matters

Vikash
Vikash
7 years ago

thanks

ani
ani
7 years ago

Thanks for the info.

MehVTandale
MehVTandale
7 years ago

Quickheal thanks for making us aware about such things!

Tushar Chatterjee
Tushar Chatterjee
7 years ago

sorry to say, u grossly do not understand the significance of having a ‘page’ in facebook and how it is actually manipulated. as far as SEO point of view, one can manipulate any page without going for such tedious work schedule. however, every page generates demographical data which is generated when a person likes/comments or shares an update of a given facebook page, if one manipulates the page, either in ur way or in any other-ways, then the significance of that data is lost and hence the page’s one of the main purpose is lost. like, i have a page… Read more »

Tushar Chatterjee
Tushar Chatterjee
7 years ago
Reply to  Rahul Thadani

yes, now i got your point. thanks for prompt answer and explanation!

wish you a very good day

tushar chatterjee

Raghu
Raghu
7 years ago

can we share this page on facebook?

sonali
sonali
7 years ago

thanku for giving us such an important message

Ramanbhai Rathod
Ramanbhai Rathod
7 years ago

I personally feel that Face Book is also directly involved in such bussiness.It may also be supplying information in respect of its members to encash.Thanks for making us aware of what is going wrong.

Raviraj
Raviraj
7 years ago

Thank You
Thanks Very use full information…..

Pradeep
Pradeep
7 years ago

thanks for sharing such good information.

Vikas Bansal
Vikas Bansal
7 years ago

Can I Share This On My Facebook Page. ?

RR
RR
7 years ago

How come 99% respondents to this are Indians? Are we the only ones who falla prey to this?

Hardik Rathod
Hardik Rathod
7 years ago

yaa this is very true facebook should improve itself. I also revived such invitations.

hp
hp
7 years ago

Its like Tweets and followers

Shailesh Pendse
Shailesh Pendse
7 years ago

The economics of the Like scams is a bit difficult for a layman like me, but how much of such info is shared by FB willingly is the matter that concerns the users of such social networking web sites

Ansari Faheem
Ansari Faheem
7 years ago

Thanks

Ansumay Datta
Ansumay Datta
7 years ago

Very useful.

Anonymous
Anonymous
7 years ago

very useful post…facebook users…be aware!!!

NitroKid
NitroKid
7 years ago

Pretty useful info

SANTOSH KUMAR
SANTOSH KUMAR
7 years ago

very useful & important.

varun
varun
7 years ago

I didn’t know all abt this before this posting n hve ‘commented’ n ‘liked’ a lot of them. Frm now on I’ll never do that again. I promise. Thanx 4 providing such a valuable information.

amit
amit
7 years ago

thnx

Sourav Roy
Sourav Roy
7 years ago

awesome.. i mean woow…. brilliant..
you are a genius man♥♥
i like quick heal antivirus.

Amit Kansa Banik
Amit Kansa Banik
7 years ago

I love my quick heal total security 2013…..

Kousik Adhikary
Kousik Adhikary
7 years ago

I myself have seen the first type of scam!

preetiman
preetiman
7 years ago

Thnx 4 imp. info.and effective service.

Soubhagya Deep
Soubhagya Deep
7 years ago

Awareness is the only remedy.

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